Stephanie Henning has been helping create beautiful retail spaces since she was just old enough to unbox and arrange shoes on the racks of The Bootery (her Mom’s part time retail job.) Fashion and retail was the track that would give her inspiration and opportunity again and again, all while dreaming of what her own boutique would look like someday - Modish!
Fast forward three sons of her own, and a decade+ career in child care, Stephanie found herself with the opportunity to re-enter women’s fashion in Downtown Decorah via her friend and mentor Margaret Walter.
A chance opportunity would allow Stephanie to realize the dream of having her own boutique. She also realized her store needed to service the “real life” needs of her audience in a town of 8,000 people, an hour from anything that resembles a city. “It’s more than our tagline. It’s our mission. We have real bodies and real life budgets and we assume you do, too.”
Stephanie has been a ground level user of promoting her brick and mortar dream via tasteful and authentic social media use since day 1 of bringing her store to life – and those messages are also carry through her amazing team of stylists in her store. From 0/2 to 3X+, Modish works to model real life, and great fashion.
From tackling 100+ year old buildings with her Husband Mark, to carving out the time to attend fashion and buying events in urban centers, mentoring young stylists, and helping keep a rural main street thriving – Stephanie continues to bring life and light to Water Street in Downtown Decorah – stop by and see for yourself!